1. Publish Relevant, Authoritative Content
Quality, authoritative content is actually the top driver of your search engine rankings, and there’s no replacement for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s relevance and authority. Fine-tune your web writing skills and present yourself as an authority on the subject you’re writing about.
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Keywords
Identify and target a certain keyword phrase for each authoritative content page on your site. Consider how the reader of yours might search for that specific page with search terms like:
online masters in engineering management. What’s biomedical engineering?
Title IX education resources
photographing northern lights the way to apply for scholarships?
When’s the FAFSA deadline?
What’s the difference between engineering and engineering technology?
2. Update Your Content Regularly
You have most likely noticed we feel very strongly about content. Search engines do, too. Regularly updated content is actually viewed as among the best indicators of a site’s relevancy, so make sure you keep it fresh. Audit your content on a set schedule (semesterly, for example) and make updates as needed.
Blogging
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you’re focusing on. Interlink your related CMS webpages and blog posts when it will help give the reader a better picture or perhaps additional info about the subject.
3. Metadata
When designing theyourte ofach page has a space between the <head>tags to insert metadata or perhaps info about the items on your page. If you have a CMS site originally produced by the UMC web team is going to have pre-populated this data for you. Nevertheless, you must review and update metadata as your site changes over time.
4. Have a link-worthy site
A webpage that is actually content-rich, authoritative, unbiased, and helps visitors learn more about what they’re interested in is most likely to attract backlinks from various other sites, which improves your search engine optimization.
Improve your credibility and authority with the addition of relevant links within the content. Rather than having “click here” links, try writing out the title of the destination. “Click here” does not have any search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is actually rich with keywords and can boost your search engine rankings also as the rank of the page you’re connecting to. Always use descriptive links by linking keywords – it not only improves search engine optimization but also adds value to your readers, including those with disabilities or perhaps who’re using screen readers.
5. Use alt tags
Always describe the image of yours and video media using alt tags or perhaps alternative text descriptions. They allow search engines to locate the page of yours, which is actually crucial – particularly for those who use text-only browsers or perhaps screen readers.
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