We’ll be honest: blogging is not the easiest method to form money. But, the good thing is that anyone can roll in the hay, and it’s amazing on your CV.
All you would like are some things interesting to mention and enough patience and dedication to create traffic and a following. But how do successful bloggers make their money? We’ve interviewed a few of them to reveal their monetization secrets.
Our guide gives you a concrete action to decide to get your blog off the bottom and grow it into a profitable little business from home.
Getting started with blogging can appear to be a touch of a minefield, particularly if you do not have much tech knowledge.
You have two main options when it involves actually found out a blog – you’ll use a free blogging platform, otherwise, you can create your own website. We’ll take you thru both, and description their pros and cons, so you’ll make the proper decision for you and your blog.
Free blogging platforms
Best for Casual bloggers and people not curious about making money from their blog.
Pros: Super easy to line up and completely free.
Cons: Limits on customization and video/image uploads, you regularly can’t place adverts or use affiliate links, you cannot create a custom URL and therefore the platform retains the proper to delete your blog.
A lot of platforms will allow you to line up a blog for free of charge, and they are super easy to use. If you’re just eager to blog casually initially, this might suit you well.
But, free blogging platforms are often very limiting. you will only be ready to customize to a limited extent, and your blog will have a storage limit which could make it harder to upload large videos and pictures.
Another drawback is that your blog URL is going to be something like ‘www.yourblog.wordpress.com’ with the platform branding.
Most free blogging platforms also don’t allow you to put banner adverts or affiliate links on your site, which are key revenue streams for many bloggers.
However, if this stuff doesn’t bother you, here’s a fast rundown of the simplest free online blogging platforms.
Best blogging sites
WordPress.com – this is often a free basic blog hosting service that’s easy to use. you will have to place up with WordPress ads and branding unless you pay a monthly fee, and you cannot put ads on your site. There also are limited options for personalization and expansion.
Blogger – Google’s free blog hosting service, Blogger, is basically simple to use. But, the customization and style options are very limited, and there aren’t tons of options if you would like to feature new features.
Medium – With Medium, the stress is on the writing instead of design, and it’s employed by many journalists, writers, and experts. it is a good way to share your work with a specific community, but you cannot run any ads and it’s difficult to make your own personal branding.
Create your own website
Best for: Dedicated bloggers and people looking to form money from their blog
Pros: Complete control over design and customization, your own custom URL, and therefore the ability to use adverts and affiliate links how you wish
Cons: you will have to pay – firstly for your name (URL) then for hosting, but we have got recommendations on keeping costs low.
If you are not particularly tech-savvy, the thought of making your own website might sound quite scary – but it’s actually pretty easy to try, and you’ll create one in only 20 minutes.
Save the Student’s founder, Owen, has written an easy-to-follow, step-by-step guide to point out ways to start out an internet site.
With your own website, you will be ready to create unique personal branding (with your own URL), and there is no risk of your blog being deleted by the platform – you’ll own the location and be in complete control.
WordPress has an insane amount of templates or ‘themes’ for you to settle on – take some time to make a decision on the one which suits both your personality and therefore the topic of your blog.
How to choose a blog topic
This can either be the simplest or the toughest part of starting your blog.
The most important thing at this stage is to settle on a distinct segment during which you’ll call yourself an authority – the most important mistake new bloggers make in such a crowded blogosphere is starting a blog without trying to try to do something surprising or different.
For example, if fashion’s your thing, rather than combining generic fashion content, you’ll combine your love for garments together with your big-hearted concern for the environment by blogging about environmentally-conscious designers instead?
These are the simplest ways to seek out a subject for your new blog:
Look at other blogs – this could be your first port of call. What’s already successful? And more importantly, what’s missing? Find the gaps within the market.
Use Google – What are people checking out? Use Google suggested searches and autocomplete to get what people are trying to find – if they’re searching for it, that shows there is a demand.
Search forums for common FAQs – When people can’t find answers to their questions, they are going to forums. What are they asking? What do they have advice on? this may show what people have an interest in and what there is a lack of obtainable information on.
Track current trends – What topics are within the media right now? It’s good to select a subject with longevity, but if you’ll piggy-back on a trend early, you’ll quickly establish yourself as an expert thereon before anyone else. Searching #journorequest on Twitter shows what quite themes journalists are currently reporting on.
Think about different types of content – Could you are doing tutorials/how-to guides? Reviews? Interviews? Lists? it’d not be what you write on, but how you write which sets you apart.
Identify your own interests and passions – While all of the above are important, there is no point in blogging about something you’ve got zero interest in. You’ll quickly get bored and other people will spot your lack of enthusiasm. write on something you actually, truly care about.
How to increase your blog traffic
Once you’ve created your website, come up with a kick-ass blog topic, and have published your first posts, the large question is – where are all the readers?
You can’t just expect people to magically find your blog and begin reading it. you’ve got to market it!
Here are the simplest and easiest ways to urge more readers to your blog:
Promote your blog on social media
As with any business nowadays, you are not likely to urge noticed if you do not have social media accounts.
We recommend fixing pages/accounts for your blog on Facebook, Twitter, Instagram, Snapchat, and even LinkedIn (you’re essentially your own business anyway, right?). Design these accounts with a similar color scheme/theme to your blog so your brand is consistent and simply recognizable.
Use them to share new posts and tag fellow bloggers/influencers/companies who might share your content and help it to succeed in a good bigger audience.
You could also dabble in some paid advertising to assist your blog reach a wider audience, or run a contest to get more likes. Once you have the followers, keep them inquisitive about posting on a daily basis (not only for new blog posts).
Connect with other bloggers
Make yourself known to people who blog about similar topics. Despite the very fact you’re technically a competitor, you’re likely to be pleasantly surprised by how supportive the blogger community is often.
Many bloggers even have a ‘links’ page on their site which they use to link to a lot of their friends within the community reciprocally for a link on your own blog. this may help massively together with your SEO (that’s program optimization – how likely your blog is to crop up in Google searches).
If you engage with other bloggers and share their content, they’ll likely return the favor – you’ll even work on some collaborations!
Respond to news stories on your blog
If something happens within the news which is said to your niche, become involved. this is often what we ask as ‘newsjacking’ and it can work a treat for getting you some great exposure.
For example, if you blog about cheap student cooking, keep an eye fixed out for things just like the reveal of our latest Student Money Survey. Students might spend a mean of £100 a month on groceries, but you’ll tell them the way to spend less (while eating better food!).
You can get on social media to mention your bit with relevant hashtags, become involved in discussions, and even reach bent journalists to mention you’re available for comment.
If you’re really great at owning your niche, journalists might even come to you.