As a newbie to search engine optimization (SEO), you have to learn that there’s no magic way to rank your site on the first page of Google, Yahoo, or perhaps Bing.
Complex algorithms actually govern the search engines, and it requires a great deal of effort and time to’ convince’ them that the site of yours or perhaps web page deserves one of the best spots.
Nevertheless, you will find certain rules you can follow to enhance the site of yours and provide the search engine bots with the necessary signals.
While the web is actually floated with SEO tips and advice, most of the articles talk about SEO at a theoretical level and not how SEO can be used in practice.
SEO refers to search engine optimization, or perhaps the process of optimizing a site to make it very easy to find via search engines like Google.
So how can you optimize your website content for Google SEO? Let WordStream lead the way!
Google SEO Basics: Keyword Research
Ideally, it is best to do your keyword research before you start writing content. This allows you to know which keywords to focus on in the information of yours. In addition, it is best to make use of a combination of long-tail and broad keywords.
Read WordStream’s SEO Basics Guide
Read the Ultimate Google SEO Guide to Keyword Competition
Try WordStream’s Keyword Research Tool to discover valuable keywords for the business of yours
Google SEO hundred one Guide: On-Page Optimization After you complete your Google SEO keyword research and have a list of Google SEO keywords you wish to target, it is time to create! Your SEO keywords have to show up in your content – just do not overdo it, or perhaps your content will look spammy.
Place your most valuable keywords in:
Body of the content. No brainer, right? Remember not to use the same keywords again and again. Add in modifiers (ex. “best”, “top”)and long tails.
Title. Keeping the keyword in the title yours will improve the CTR of yours from the SERP. (See our title tag guide for more help with writing SEO-friendly titles.)
Subheads. Subheadings/H2 headings are actually valuable spots for Google SEO keywords.
Your job is not over yet! Do not forget to add Google SEO keywords into the:
The meta title is found in search engine results. Use some solid keywords here.
Meta description: This description appears below the link of yours in Google. Write an engaging meta description that includes relevant keywords to enhance your click-through rate.
Image file names/ALT attributes: First of all, include photos in your Google SEO content! Pictures are actually attractive and appealing for readers, and Google also likes them. Then, make use of the keyword in the file names (e.g., how-to-catch-fish.jpg). Moreover, use the ALT attribute to tell users and search engines what the photo is with a keyword.
Anchor text: Link to the brand new page from several other pages on your website, using the keyword of yours as the anchor text. It is then easy for Google crawlers to find and rank the page yours.
Need more help? Read the full Google SEO Guide to Content Creation on WordStream’s Internet Marketing Blog.
Google SEO Guide to Link Building and Content Promotion
Increase visibility to your optimized content by sharing it on social networks and building links to the content yours. You’ll want to produce internal and build external links from outside sites. These activities are known as “off-page SEO.”
Get much more info about Google SEO link building techniques:
Link Building hundred one: This Google guide to SEO link building covers everything with link-building techniques.
How you can Build Amazing Backlinks 5 Experts on Google SEO Link Building: This Google SEO starter guide provides you with advice from ΣΕΟ gurus who share their best link building secrets.